LAUNCHING BLR PULSE
THE BRIEF
The BLR Airport App went through a huge upgrade with a host of new features being added to the app. The app was to be rebranded and introduced to the audience as BLR Pulse through a social media campaign.
THE CAMPAIGN
The Airport app was positioned as 'a digital travel buddy', one that made travel simple, seamless and fun. From the ordering food to finding lost items, the campaign spoke about various situations that passengers face before they take-off.
MY ROLE
Campaign conceptualisation, copywriting and ideation for the visual approach with the Design Team.
Associate Creative Director (Art): Vipin T
Creative Supervisor (Copy): Meghna Sreedath
Copywriter: Ananthika Hari
